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Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Markets: ... Library Editions: International Business)

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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.




You easily download any file type for your device.Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Markets: ... Library Editions: International Business)   |  From Routledge.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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