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Surfing the Global Tide: Automotive Giants and How to Survive Them

M. Wynn-Williams




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 |  2009-04-22 |  2009-04-22 | File type: PDF

|| ||'This book is a highly interesting historical, economic, and conceptual analysis of the automobile industry from a 'paradigmatic' perspective. It explains in great detail how scale and structure of car companies worldwide are determined by economies of scale

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.



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