[PDF.00qy] The Americanisation of European Business (Routledge International Studies in Business History)

The Americanisation of European Business (Routledge International Studies in Business History)

[PDF.wr51] The Americanisation of European Business (Routledge International Studies in Business History)

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 | #3080489 in eBooks |  2002-09-11 |  2002-09-11 | File type: PDF

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|| |` from previous edition This book is essential reading for anyone interested in post-war international economic history and the development of an internationalized business culture. It also provides a salutary reminder about the limited prospects of a nation

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institution...

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