Home -> The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services (Applied ... Science / Angewandte Marketingforschung) epub

The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services (Applied ... Science / Angewandte Marketingforschung)

Jan Hendrik Schumann




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 | #4248966 in eBooks |  2009-11-16 |  2009-11-16 | File type: PDF

||From the Back Cover|The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that ar

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.



You easily download any file type for your gadget.The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services (Applied ... Science / Angewandte Marketingforschung)   |  Jan Hendrik Schumann. A good, fresh read, highly recommended.

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