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The Impact of Service Quality on Consumer Loyalty: A Study of “All Needs Supermarket, Takoradi.”

Dr. David Ackah, Makafui R. Agboyi




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 |  2014-11-10 |  2014-11-10 | File type: PDF

||About the Author|David Ackah a Ghanaian Professional Holds Ph.D. in Economic Development in Africa, MSc. Economics from the United State of America, Bachelor Degree in Accounting, Post Graduate Diploma in Logistics and Supply Chain Management, Post Graduate Dipl

Research Paper (postgraduate) from the year 2013 in the subject Economics - International Economic Relations, grade: A, Atlantic International University (School of Business and Economics), language: English, abstract: The study explores the relationship between service quality and customer satisfaction on customer loyalty with regards to services provided by All Needs Supermarket, located in Takoradi.
To achieve the objective of the study, quantitative method was ...

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