[PDF.89xp] The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses
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The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses
From Cambridge University Press
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| #3939932 in eBooks | 2004-09-20 | 2004-09-20 | File type: PDF||2 of 2 people found the following review helpful.| Experts Concur: Get Ready to be Global|By Rolf Dobelli|This book is the product of the alliance between the University of Pennsylvania's Wharton School and INSEAD, a prestigious business school outside Paris, with a campus in Singapore. INSEAD's Web site explains the book's parentage: "The INSEAD-Wharton Alliance, announced in May 2001, combines INSEAD's resources with those of||"This book provides useful insights into the challenges of global businesses, including leadership and corporate governance, competitiveness in marketing and innovation, risk management and global citizenship. [The] thoughtful analysis will contribute to a bet
The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strate...
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