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Transculturalism and Business in the BRIC States: A Handbook

Yvette Sánchez, Claudia Franziska Brühwiler




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 |  2016-03-03 |  2016-03-03 | File type: PDF

|| |'Using original models and metaphors that shed interesting new light, this publication is an accessible introduction to both transcultural theory and the BRIC area, and is suitable for both scholars and practitioners. The chapters on bilateral BRIC relations w

Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ’how to’ manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into...

You can specify the type of files you want, for your gadget.Transculturalism and Business in the BRIC States: A Handbook   |  Yvette Sánchez, Claudia Franziska Brühwiler.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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