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Multinational Firms in China: Entry Strategies, Competition, and Firm Performance

Sea-Jin Chang




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 | #3402565 in eBooks |  2013-10-31 |  2013-10-31 | File type: PDF

|| ||"Professor Sea-Jin Chang's book is a must-read for scholars and analytically minded practitioners seeking deep insight into competition in the world's most hotly contested market: China. Multinational Firms in China seamlessly blends rigorous academi

As a consequence of aggressive competition, Chinese industries have become increasingly consolidated. While the extent to which emerging local firms can challenge well-established multinational firms varies by industry, there are common characteristics of 'winners' within each firm type. A handful of multinational and local firms emerged victorious by acquiring small, weak, and regional players to become truly national players. During this process, weaker
multinatio...

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