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Sport Public Relations: Managing Stakeholder Communication, Second Edition

G. Clayton Stoldt, Stephen Dittmore, Scott Branvold




[PDF.cn64] Sport Public Relations: Managing Stakeholder Communication, Second Edition

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 | #148427 in eBooks |  2012-03-08 |  2012-03-08 | File type: PDF

||0 of 0 people found the following review helpful.| Book for a class|By Pen Name|I needed this book for a class I was taking in a master's course. Delivery went well from the seller. The book served its purpose for the class and was moderately helpful. The book has no color, including pictures, in its pages which makes it boring to read at times.|0 of 0 people found the following review helpful.| Two|About the Author| | G. Clayton Stoldt, EdD, is a professor and chair of sport management at Wichita State University in Kansas. He has taught and conducted research in sport public relations since 1998. He was a college sport i

Sport Public Relations: Managing Stakeholder Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals.

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